They’re finally here: Delicious cookies and granola!

They’re finally here!

Wheat Belly helped changed the way we think about food when the book first came out in August, 2011. We’ve witnessed and read about unprecedented transformations in health and weight minus all things wheat. We’ve shared recipes to make healthy, problem-free cookies, muffins, and crackers.

But many people asked for the ease and convenience of pre-made products, rather than having to make everything from scratch. This was the motivation for Wheat Free Market Foods.

Their products are now available here: cookies, grainless “granola,” a high-potency sweetener blend (4-fold sweeter than sugar), and wing and hot sauces.

 

 

 

 

 

 

 

As I have helped this company design their products from the start, I know that they are all consistent with the Wheat Belly message to 1) be wheat-free, 2) use no gluten-free junk carbohydrates (NO cornstarch, rice flour, tapioca starch, or potato starch) 3) limit carbohydrate exposure (2.5 grams “net” carbs, for instance, for each Almond Spice Cookie), and 4) use only “clean” ingredients–no GMO, no unhealthy synthetic preservatives or food coloring. All products are based on recipes in the original Wheat Belly and Wheat Belly Cookbook, applying a similar philosophy and choice of ingredients.

My hope is that these new products (with many more to come, I’m told) will help a lot of people succeed in following their wheat-free lifestyle and expand your choice of healthy foods.

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Comments & Feedback...

  1. Glad to see this finally get launched. I’ve just ordered at least one of all the edibles.

    They need to make the NF panels more legible and easy to find, and it’s not posted at all for the granola, which doesn’t even provide a clue as to how many servings are in a package. The front page images need to link to product detail.

    The shipping page needs to indicate any shipping restrictions (export, APO, POB, etc.), and identify the shippers and service levels available. The “$9.99 Flat Rate Shipping per Order” is OK, but needs to be visible well before one is deep in check-out.

    I’m impressed that this is all own-brand products. One they get a handle on the demand trend, and get the rest of their products out, they might consider re-selling other WB-approved products, for one-stop shopping.

    • Dr. Davis

      Thanks for the feedback, Boundless. I will pass it on!

      This is an initial effort, so I expect many improvements and changes to come.

  2. Sula

    Congrats Dr. Davis!
    Let me know when you go north of the 49th. Until then I will continue with the ” from scratch”.

  3. June

    I ordered one of everything, even though I have come to really enjoy my Sunday afternoon baking binges. I NEVER baked before, and now I bake for myself and two friends every week!

  4. JillOz

    Dr Davis,

    you’ve spoken about wanting to do clinical trials with wheat, I think, to prove the efficacy of Wheat Belly (or something along similar lines).
    I wonder if you’ve considered setting that up and funding it through crowdfunding.
    Kickstarter.com is a major crowdfunding site, mainly for funding creative projects but I think a clinical trial would be an excellent use of such a site.

    Please think about this. I’d be in for 20 dollars! :)

    • Dr. Davis

      I hear you, Jill.

      Note, however, that there are already abundant data validating these ideas. This is most definitely not just anecdote.

      What we lack: a large-scale prospective trial in which half follow this diet, half follow their usual diet. That will indeed come. Stay tuned!

  5. Maggie

    “U.S. ONLY FOR NOW”
    Does that mean they may shipping internationally at some time in the future? Or just Canada?

    • Dr. Davis

      They tell me that Canada will follow soon, international later.

      I will announce when such developments occur. I wouldn’t want to deprive you of their especially delicious cookies!

  6. david potack

    Great! My wife and I jointly have a tough time boiling water. If they are taking requests for the future. Almond chocolate biscotti’s sound yummy in your cookbook.

  7. Sheryl

    I have the Wheat Belly book, and I just read your cookbook is #1 on amazon’s gluten free cookbook list! Congratulations! I have been gluten-free for several years, but just recently changed my eating to a low glycemic load diet and feel much better. As you say in Wheat Belly, so many of the gluten free products on the market are so full of junk, but I didn’t know any better. I I will be buying your cookbook. I peeked inside it on amazon and then found your 4 recipes so graciously printed on the amazon book page. They look amazing!

    Your cookbook will fit in perfectly with the way I eat now. Please continue on with a Wheat Belly series of books for us! You will, won’t you? Thanks!

    • Dr. Davis

      That’s great, Sheryl! It’s really so simple, but so many people are falsely lulled by the comforting thought of a gluten-free loaf of bread, muffin, or cookie that, in truth, booby traps health.

      I will indeed continue to write cookbooks, as well as more–plenty more!!–on these critical health issues of the age. In fact, I just submitted the manuscript and recipes for the Wheat Belly 30-Minute Meal Cookbook a couple of weeks ago.

  8. Benita

    Dr. Davis, I’m really excited to hear about the cookies and granola and will be ordering soon! What are your thoughts on Just Like Sugar (table top) and arrowroot powder? Are they conducive to your wheat free diet? I have seen these ingredients in paleo recipes and wondered if they are acceptable? Thank you for all that you do, I am new to going wheat free and committed to using only WB approved ingredients.

  9. Darlene

    Will these products be available in grocery stores at some point, or online order only?

    • Dr. Davis

      I’m told that smaller retailers first, then large, though that is going to take some time.

  10. I plan to try them all (won’t open all the sauces immediately, tho), and plan to post comments whatever the outcome.

    Let the chips fall where they may … speaking of which, the market needs a low-carb replacement for corn chips that is stout enough for retail packaging and salsa dipping.

  11. June

    Just got my order! I’ve only tried the granola, but it’s delicious. Going to order more tomorrow!

  12. Neicee

    Boundless, I agree. We also need a tortilla that can live up to enchiladas and such while cooking with a sauce. I can get by with an egg crepe concoction to make a burrito, taco, or chili relleno but ………

  13. Amy

    I was so excited when my order arrived yesterday. I got the granola, cookies (shortbread and chocolate chip). I tried a little granola and a shortbread cookie last night. I wanted so badly to like this stuff, but it just tastes funny to me. It’s not the consistency that bothers me, it’s the taste – like an aftertaste that you get with foods made with artificial sweeteners. I’m pretty sure it’s the erythritol in it that’s the cause. I’m glad I got the granola, though (which I almost didn’t due to the price) – the taste isn’t AS noticeable in it. So, I gave it a shot, but definitely won’t be coming back for more.

    • GaryM

      That’s really too bad. There is a small percentage of people who can really taste this taste that others cannot. I notice it with anything Stevia. And if you can taste it in the granola you must be very sensitive to it. Doc has mentioned before that there are genetic variants in people that determine ability to taste or smell certain things.

  14. I received my shipment promptly and intact on Monday…..and have only tried the shortbread cookies thus far. Both my husband and I found them on the sweet side, but since neither of us has a sweet tooth, we’re not the best judges on that front. But I will re-order to have them on hand for guests etc.

    While I find the WB cooking lifestyle highly rewarding and am grateful it led me back to the kitchen…..my hope is that in the future, WFM will offer more convenience items such as premixes for pizza dough, and other mimic baked items, boxed crackers, energy bars…..some shortcuts we can keep on hand when time is short.

  15. We are definitely expanding into mixes and crackers – Mixes targeted so far will be savory coatings, pizza dough, a general baking mix (sweet), and a bread mix. In about another 2 weeks we will have three flavors of muffin in minutes and a flaxseed wrap packet. The flaxseed wrap can easily be made into a small pizza crust as well as pita chips.

  16. Michele

    Ordered all 3 cookies, granola and the wing sauce and received yesterday. Here are my thoughts.
    1. The appearance, texture and moistness are excellent.
    2. The general taste for me is acceptable.
    3. For me there is an after taste because of the sweetener used, which I don’t get when I personally bake with xylitol. I don’t care for it. They also taste slightly salty, but, my husband says everything tastes salty to me now.
    4. The chocolate chip cookies were my least favorite.
    5. Everything arrived in perfect condition, and your packaging is very good.
    I was really wishing I loved the cookies, I don’t. My husband really liked the shortbread ones so I will reorder more for him to have on hand. I have not tasted the granola or the hot sauce yet.
    I think this was a great beginning to much needed products. I’m a wheat belly convert and have been for 11/2 years. Down 80# and feeling great!

    • WFMF

      Thanks for the feedback, Michele! We will make adjustments in flavor, etc as we continue on. There is a lot of individual variability in preference as one would expect. The granola tends to be big hit, and we are working on another flavor right away. We have big plans for products and will make every effort to get it right.

  17. Andrea

    The shipment came well packaged. So far we’ve tried the shortbread cookies, the sweetener, and the granola. My favorite is the granola, it is really delicious. The shortbread cookies are very good as well. I find them very rich, and generally have only one with tea. I haven’t opened the spice cookies yet, but looking forward to those. We were all impressed with the sweetener. I previously avoided any sweeteners other than sugar, which I limit. It’s nice to have another option that I feel good about consuming and feeding my family. I made a sweet cream cheese fruit dip using the sweetener, and it was a big hit.

    Thank you, Dr. Davis, for the great products. Looking forward to more!

  18. Peter

    Just saw today what could be called, “Anti-Wheat-Belly” cookies.
    A completely different company — I’ll name names.
    But first, ingredients in their recipe:

    – Almond Flour
    – Sugar (listed as “Evaporated Cane Juice”)
    – More sugar (as maple syrup)
    – Arrowroot Flour
    – and a few more thing to make a cookie

    Whenever I see “evaporated cane juice” it makes me wonder what else are they hiding?

    Stressing again, this is NOT the Wheat Belly that we know and love.
    The companies are, Cappello’s and Primal Palate.
    You can read the horror story for yourself at this web page:
    https://cappellosglutenfree.com/cookie-dough

    • Barbara in New Jersey

      Peter,

      Went to the web site but I couldn’t find the nutritional label listing the amount of carbohydrates. The tapioca flour in the pasta indicates that this is the same as all the other “gluten” free products: highly glycemic. Tapioca is a starch and used as a thickener. So it arrowroot. Remember the syrupy filling in cherry pie that held the cherries together? Both of these are used for that.

      Just another example of skilled advertising.

      You are quite right: AVOID!!!!