Beware of stockbrokers hawking the next big winner, strangers offering car rides, and beware of “gluten sensitivity.” Let me explain.
The Wheat Lobby has acquiesced to the notion that there is indeed a disease called celiac disease. How else can you explain extreme intestinal reactions to wheat consumption, cured with wheat removal? Just as the tobacco industry had to eventually give in to the idea that, yes, smoking does indeed cause lung disease, lung cancer, and heart disease, the Wheat Lobby has allowed that, yes, wheat causes celiac disease.
So they have openly embraced this idea, saying such things as “There are indeed 1 in 100 Americans who are gluten sensitive who, we agree, should not consume gluten.” But then the smokescreen begins.
On SixServings.org, for instance, the blog for the aggressive Grain Foods Foundation, they make this statement: “Aside from the very small percentage of the population that is intolerant to gluten, research proves that the rest of us will enjoy better health by consuming wheat products.”
By conceding to the idea that some people are indeed gluten-sensitive, they are trying to show that they are reasonable and scientific. But that’s where the concessions end.
Remember the tobacco ads of the 1980s where they appealed to your individual right to smoke? In other words, if you can’t take the issues head-on, focus on some other contentious issue and draw attention away from the genuine problem.
So, oddly but predictably, “gluten sensitivity” has become the adopted mantra of the Wheat Lobby. But don’t be fooled, this is not about gluten sensitivity; it’s about the huge problems in this thing they’ve created called “wheat” from gliadin to lectins, amylopectin A to alpha amylases, issues that affect everybody, not just the gluten sensitive.
Remember Christopher Buckley’s satirical movie, Thank You For Smoking, in which three lobbyists for the firearm, tobacco, and alcohol industry share war stories of their BS campaigns? Wouldn’t it be fun to have a movie for the wheat industry, lobbyists huddled around their drinks, calculating their next move? Let’s call it “Thank You For Baking.”